Are you comfortable with the idea of multinational corporations, advertising companies, and search engines tracking where you go on the Internet and with whom you associate? Do you have privacy concerns that you think might be getting trampled on when you’re on the Internet? This article might be a good read for you, then.
The IAB is calling on its members to display this innocuous icon on Web pages that are actually embedded with tracking cookies, Web beacons and other stealthy tools that help advertising networks track precisely where you go and with whom you associate on the Internet.
Internet privacy laws should be of some concern to everyone, and yet very few are ever educated on the subject.